This week, our Resource List of the Week concentrates on Graphic Design. Before starting, let’s give a definition of the topic.
What is Graphic Design?
According to the professional association for design, Graphic Design can be defined as
“the art and practice of planning and projecting ideas and experiences with visual and textual content. ”
To better understand the topic, we suggest you read the following titles.
Designing Brand Identity – Wheeler, Alina
This title provides in-depth guidance for the whole marketing team, including a five-stage process for brand development and implementation. Firstly, from research and analysis through launch and governance, this book gives an expert insight into all aspects of the process and explains the way to build better brands. Secondly, it delves into social media, crowdsourcing, SEO, experience branding, mobile devices, and placemaking. Furthermore, it includes 30 case studies from top brands, across various industries around the world.
Data-driven Graphic Design – Richardson, Andrew
This book investigates how digital technology has not only revolutionized the way designers work, but also the kinds of designs they produce. Firstly, the development of the computer as a design environment has encouraged a new breed of digital designer who is keen to explore the unique creative potential of the computer as an input/output device. Secondly, the title introduces the creative potential of computational data and how it can be used to inform and create everything from typography, print and moving graphics to interactive design and physical installations.
Thinking with Type – Lupton, Ellen
This title is the definitive guide for using typography in visual communication, from the printed page to the computer screen. Firstly, it looks into the latest information on style sheets for print and the web, as well as the use of ornaments and captions, lining and non-lining numerals. Secondly, it outlines the use of small caps and enlarged capitals, as well as information on captions, font licensing, mixing typefaces, and hand lettering. Furthermore, throughout the book, visual examples show how to be inventive within systems of typographic form, what the rules are and how to break them.
Visual Culture – Jenks, Chris
In this book, the ‘visual’ character of contemporary culture is explored through various essays and academic papers. Firstly, the contributors look at advertising, film, painting and fine art, journalism, photography, television, and propaganda. Additionally, they argue that there is only a social, not a formal relation between vision and truth. Finally, the major components of this book are ‘vision’ and the ‘visual’. These are two fundamental themes across sociology, cultural studies and critical theory in the visual arts, as well as essential knowledge topics for all graphic designers.
The Graphic Designer’s Guide to Portfolio Design – Myers, Debbie Rose
This title discusses how landing a job in graphic design or multimedia, can be reliant on the creation of an outstanding portfolio of relevant work. Firstly, it showcases sample portfolios, interviews with leaders in graphic design and advertising industries. Secondly, it provides step-by-step instructions for creating professional print and digital portfolios. These examples can help learners successfully transition from design student to design professional, by providing real-world examples to help inform their professional career.